overview

PRODUCT MANAGER

 

Position Summary

The Product Manager is responsible for the creation and implementation of commercial marketing initiatives in support of the Corindus CorPath GRX Vascular Robotic System. The Product Manager will also play a critical role in working collaboratively with R&D and technical teams to provide design input and voice of customer in the development of Corindus next generation products.

Primary Responsibilities

  • Drive awareness of CorPath product line by developing and implementing multi-phase marketing strategy
  • Refine product messaging based on voice of customer and primary research with key customer stakeholders
  • Build strategy and execution of marketing communications initiatives including web presence, tradeshow participation, advertising, public relations, and digital marketing tactics
  • Support market development projects within targeted regions to promote adoption of robotics and grow market share for customers
  • Knowledge of customer/market requirements, clinical trends and competitor activities through market research, attendance at selected conferences and close contact with recognized key opinion leaders
  • Act as the Voice of the Customer, understanding clinical needs & values and benefits sought within each customer segment. Understanding the customer economic environment and needs.
  • Partner on development of product roadmap, taking into account company financial objectives, clinical trends, technology enhancements, customer desires and hospital economics
  • Support the field sales team as a primary customer, identifying unmet needs and supporting their development through training and onsite support

Desired Skills and Experience

  • B.A./B.S. in Marketing, Business, Communications or related discipline, MBA preferred
  • 4-6 years relevant marketing experience; B2B experience in Med Device, Healthcare and/or Life Sciences
  • Expert knowledge of Microsoft Office and Adobe products
  • Strong analytical skills and experience in metrics tracking
  • Outstanding written and verbal communication skills
  • Ability to work on a cross functional team to execute on objectives through influence and personal skills
  • Skilled in supporting multiple fast-paced and high-demand projects
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